Our Story
From a Humble Experiment to a Celebration of Craftsmanship
In 2010, Aruna Reddy set out on a journey driven by curiosity and a love for fine jewelry. What began as a simple experiment quickly blossomed into a passion project. Aruna sourced raw materials herself, working closely with skilled karigars (artisans) to craft unique pieces under her meticulous supervision. Despite the uncertainties, her dedication and attention to detail set her work apart.
Her creations soon gained appreciation among friends and well-wishers, and what started as a personal venture naturally evolved into a small business. To meet growing demand, Aruna set up a modest 500-square-foot store in a part of her home in Jubilee Hills, offering customers a warm and personal shopping experience.
In 2013, Parinika, Aruna’s daughter, joined the business after completing her GIA Graduate Gemology certification. With a sharp eye for detail, impeccable taste, and a shared love for jewelry, she brought a fresh perspective that helped the brand take its next steps. Together, they worked tirelessly to expand their reach and refine their offerings.
By 2017, the store had outgrown its original space and expanded to 1200 square feet, reflecting the steady growth of their loyal clientele. This milestone marked a new phase for the brand, as it began to attract discerning customers who appreciated not only the quality and craftsmanship but also the individuality of each piece.
The story reached another milestone in 2022 when the store expanded once again to its current size. This growth was fueled by the trust and encouragement of clients who inspired the team to continuously innovate and deliver exceptional jewelry.
At the heart of our journey has always been an unwavering commitment to quality, craftsmanship, and uniqueness. Each piece we create is a labor of love, crafted to tell a story and make our customers feel truly special.
Our success is a testament to the collective effort of everyone involved—from the karigars whose hands bring our designs to life, to the clients who motivate us to push boundaries.
Thank you for being a part of our story. We invite you to explore our collection and join us in celebrating the beauty of fine jewelry.
About Our Founder
Aruna Reddy
Aruna Reddy, the visionary behind Parnicaa, embodies resilience, passion, and a boundless zest for life. At 60, she stands as a pioneer, having carved an exceptional path that many in her generation could only aspire to. With over a decade of expertise in jewelry and more than 15 years in interior design and contracting, Aruna brings a wealth of knowledge, creativity, and an unshakable belief in excellence to everything she does.
Known for her “can-do” attitude and unwavering confidence, Aruna is admired not only for her professional achievements but also for her personal qualities. She is a loyal friend, a steadfast support system for her family, and a person with a large heart who touches the lives of everyone around her. Loved and respected by many, she exemplifies what it means to be a believer and an achiever.
Aruna’s journey is a testament to her grit and determination, proving that there are no limits to what one can achieve with passion and perseverance. Her story continues to inspire us every day.
Parinika
Parinika, the 33-year-old who is the face of Parnicaa, is a true connoisseur of elegance and sophistication. With a meticulous eye for detail and a stickler for perfection, she curates each piece with a passion that reflects her impeccable taste for all things fine.
Known for always bringing her A-game to the world of fashion, Parinika has an innate talent for selecting jewelry that exudes beauty and charm. Her disarming way of connecting with people, paired with her innocent charm, leaves a lasting impression on everyone she meets.
Beyond her professional pursuits, Parinika is a devoted mother and a supportive wife, balancing her roles with grace and warmth. Her journey inspires us to cherish the finer details in life and celebrate the stories each piece of jewelry tells.
